Pucker up! Men may complain about lipstick collar or kiss marks on their cheeks but studies show that a man’s first impression of a woman’s attractiveness has been shown to be considerably higher when she wears lipstick, particularly rich and luscious colors like red, magenta or plum. Rich hues indicate a sense of confidence, power and control that natural shades don’t. Further, studies show that men can read lips much better when they are laced with lipstick so if you are trying to ensure that a guy comprehends what is being coming out of your mouth, you may want to lace them with a little Chanel Red No5 beforehand… that said, if the words + your sexy red lips lead to something naughty, I can’t guarantee he will remember it!